Share your booking page

Add a Book now button on Instagram and Facebook

Most customers find a studio on social media first. Putting your booking link on your Instagram profile and your Facebook Page lets them book in a couple of taps, without searching for your website.

Instagram

You need a professional account (business or creator) to get action buttons. Any account can add a link to its profile.

  1. Open the Instagram app and go to your profile.
  2. Tap Edit profile.
  3. Look for Action buttons. If it offers a booking button that accepts your own website link, choose Book now (or the closest option, such as Reserve) and paste your booking link.
  4. If action buttons only list booking partners, or you do not see them, tap Links > Add external link instead. Paste your booking link and give it a title like Book a class.
  5. Save your changes.
Menus change. Instagram moves and renames these settings from time to time, and they can differ between the app and the website and between account types. If a step does not match what you see, look for Action buttons or Links under Edit profile.

You can also add your booking link to stories with the link sticker, and mention it in posts as "link in bio".

Facebook

A Facebook Page (not a personal profile) can show one action button under its cover photo. You need to be an admin of the Page.

  1. Open your Facebook Page while you are managing it as the Page.
  2. Click Add action button under the cover photo. If the Page already has a button, choose Edit action button instead.
  3. Choose Book now (it may be listed as Book with you).
  4. When asked where the button should send people, choose Link to website and paste your booking link.
  5. Save, then click the button on your Page to try it.
Menus change. Meta updates the Page layout often, and the option names differ between the app and the desktop site. If you cannot find the button, look under the three-dot menu on your Page or in the Page settings for an action button option.

Check it works

  • Open your profile or Page on your phone, not just your computer.
  • Tap the button or link and check that your booking page opens.
  • Make sure at least one event is on the calendar and open for booking, so visitors find something they can book.
  • If your booking link changes, update it on Instagram and Facebook too.